Content FTW, we all praise that vague notion down here at Post Sticker and we’re super enthusiastic to announce that our friended Next Agency once again used one of our smart apps to promote their client’s initiative. What makes the whole story even more “thrilling” is the fact that the campaign we took part in was all about movies, and we love movies, who doesn’t?!
If you haven’t heard about the independent movie festival called T-mobile New Horizons IFF we’ll just briefly tell you it’s one of the tops in the Eastern part of Europe. The festival apart from screening great cinema productions is an excellent opportunity to meet and exchange ideas with more than 600 professionals visiting it every year. Big time event that required unheard-of means of communication.
Together with the Next people we came up with an extraordinary adaptation of Post Sticker’s YES/NO app format. The campaign was supposed to encourage fans to pick an event they would like to take part in. The extraordinary T-mobile New Horizons event called for a unique counterpart that it could be juxtaposed with – a beauty contest during a sauerkraut stew and onion days festival. From a set of nearly 20 various pictures representing both events people were picking randomly presented 5 dream-like weekend destination only to get praised for their good choice; yes!, both events were equally rewarded. Those who chose the infamous beauty contest could print out their own PDF VIP-pass or change their mind and go for the New Horizons. Those who went for the movies could win free invitations to T-mobile New Horizons but were asked to provide their e-mail and justify their choice in the shortest possible way. Check out the screens below to see the flow we brought up.
From the logistics point of view everything took place right in their Facebook News Feed, with no third party apps asking for special permissions, fangates or any other discouraging stuff; as simple and content-driven as it can be, the campaign was truly a side-splitting experience.