Christmas time is Facebook’s peak season, every single brand tries to engage their fans into all sorts of interactions possible; successfully or not that is the other side of the coin. Alongside Facebook activities go e-commerce sales and gift guides, thus overtaking the competition is a great challenge! We’ve made sure that one of the leading fashion brands, Reserved got their interaction well-noted by Facebook community. Together with Zjednoczenie.com, our partnered interactive agency, we’ve decided to “kill” two birds with on stone, or even a flock.
The brand has decided to combine two of our Post Sticker smart apps formats and created one interactive post that would not only get their fans attention, but also highlight the Xmas promotions, engage people in a creative contest and finally click the users through to the brand’s on-line offer.
The idea was to engage users to click-to-play the interactive post that opened up right in their News Feed. No entry barrier allowed for high engagement and good deal of smart app interactions. Reserved has decided to count down to the Christmas time and invite users to take come up with the most creative answer to their contest question – Why should they award you with special gifts? After filing in the text area designed for creative works, leaving their mail and accepting all terms and conditions of the contest users were prompted to visit Reserved’s landing page with great selection of Christmas best deals! Smart interaction got fans attention and resulted in a great deal of contest applications.
Whenever you feel your brand can take advantage of similar interaction or you have other ideas, feel free to contact us at firstname.lastname@example.org and we’ll make sure your idea gets real!