In the popular culture, a lot of attention is paid to mothers, their multitasking skills and care about family. Nonetheless, fathers have their duties too and recently many brands forget about it while promoting services dedicated to families.
Air New Zealand ran a campaign concerning its adaption to travelling with kids. On that occasion, they launched a video about different kinds of dads in planes. As the spot is really entertaining, the airlines’ marketers came up with an idea to engage their followers using a Post Sticker App. The Smart App displays the video and allows viewers to vote for their favorite kind of dads. Additionally, the app enables them to sign up to the newsletter – in fact, entertained users used to do it more willingly than usual scrollers!
Post Sticker Apps are fully adjustable and the range of possibilities is infinite. No matter if you have your own idea on how to promote your brand efficiently or count on our opinion – don’t hesitate to get in touch with us at email@example.com.