“Back to school” is no longer a scary slogan, since Empik encourages students’ preparation with a contest!

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What associations do you have with coming back to school after holidays? They usually strongly differ, but from an adult’s perspective, an upcoming beginning of the school year means lots
of ads about the cheapest notebooks and school accessories (was 1.19, now only 1.09!!!). However, there are still companies that don’t want to join the chase for further profit margin cut.

Instead, Empik (the biggest Polish modern bookstore chain) turned to us to benefit from the occasion, but wanted to do it in a completely different, more engaging and interactive way.
They decided to emphasize positive aspects of going to school, like having new school gear
or taking joy in being smart and quick in solving tasks. Memory Smart App game lets users do
it in front of their desktops. To make the action more complex, Empik provided a bag for the winner as a little incentive.

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Spreading fun and joy amongst your fans has greater marketing value than you may think. Empik made its leading position in the industry with no accident. If you are curious about what we could do to support your marketing campaign, get in touch with us at contact@poststicker.com.

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