One of the most popular Scottish whiskey brands – Ballantine’s, has decided to go hard with their promotional campaign concerning their newest product – Hard Fired Whiskey. They asked us for an open-text question contest preceded by a quite detailed survey on brand recognition and awareness. The company wanted to get more information about their clients’ preferences and shopping scheme. When it comes to surveys and contests, Post Sticker has quite an experience. Make sure to check the twin Smart App, created for ABSOLUT!
Our Smart App consisted of over 10 questions – starting with simple ones, like ‘how often do you drink whiskey’ right through to more specific ones, like ‘why do you drink Ballantine’s, who could be the perfect Ballantine’s ambassador’ and so on. Pretty simple way to run a marketing research, huh? Especially since eventually one lucky respondent could win some tasty prizes!
CLICK HERE to see how the app worked live on Facebook!
If you are looking for an interactive way to get some valuable information about your customers’ needs and desires or just want to engage them with some creative content ask us at email@example.com. Our Creative Team will find a solution tailored especially for you and your brands strategy!