Electrolux mutes the dispute on quiet hoovers…


What makes bigger ‘noise’? Rainforest at dusk or coffee maker in the morning? Such dilemmas were presented in a classic A/B quiz with an extra feature! Participants were presented with pairs of silent or noisy things and were asked to point the one that is quieter/noisier. The correct answer on the decibel scale were displayed after every question, so users could learn something – the quiz section also intended to show the beauty and importance of silence. For a chance of winning a surprize (pun intended) users were asked to answer one open question and leave an e-mail address. Since the prize was a new Electrolux hoover, the app gained great response on the brand’s fanpage!

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