Carex carried out a full range campaign after the introduction of a new line of hand washes – Love Hearts. One of the promotional concepts included distribution of personalised bottles of the product.
Post Sticker’s Smart App for that occasion was a simple yet effective tool for redirecting social media users from News Feed to the landing page, where visitors would apply the personalization request and personal data. The preview of the personalised bottle was visible in real time, encouraging users to enter the contest page by a single button inside the App. Small is beautiful, they say say, and in this case we just have to agree!
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