The Diary giant has performed a truly glamorous collaboration with polish jewellery designer, Ania Kruk, who has created the packaging for Danone’s new, limited edition product – Fantasia Black & White! The whole promotion was focused on creating the image and developing the product recognition. The image was about to be associated with femininity, delicacy, and luxury. Our part, though, was to create the winning machine! We’ve proposed a simple and effective combination of the original Post Sticker scenarios: A quiz question for the recognition, and an open text contest for a bit of rivalry!
What is worth noticing, apart from being published on Facebook, the app also appeared in an article on ofeminin.pl – a women’s’ portal. Every Post Sticker app provides an option of embedding it on any page. So, in this case, being logged on Facebook was necessary only for sharing.
To make the promotion even more attractive for the contestants, the chance of winning jewellery sets and bracelets went along with discount codes for all participants. Sharing the contest on users’ Facebook walls would get them 20% discount to be used at the Ania Kruk’s online shop.
What kind of win-win machine can we create for you? Tell us about your goal at firstname.lastname@example.org and we’ll contact you!