Telepizza, a Spanish pizza restaurant chain, has decided to use one of our Live App scenarios to introduce their new meal! We are true pizza lovers in the company, thus we have decided to use a completely new format – a Wordsearch. Let’s be honest, such a campaign deserved a big ‘tasty’ Live App.
How to get your engagement rocket?! The rules were simple; the whole interaction took place during the brand’s Live broadcast in users’ News Feed. Telepizza asked their followers to cross out the words they’ve hidden on the board. The brand has set the minimum number of comments levels for each word separately and they were displayed on the scoreboard once the threshold has been reached. After tons of live comments all the hidden words were found. The winner’s task was to guess the main slogan made out of the leftovers! It included the name of the new pizza meal ofc!
If you’re thinking about branding your own game and letting your followers play it live in their News Feed just drop us a line at firstname.lastname@example.org!