How to check if the market is ready for your product? Invite users to test it, the way La Roche-Posay did; in News Feed!

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La Roche-Posay Laboratories has just released their new revolutionary skin care product – Effaclar K (+). Revolutionary products require outstanding means to promote them, and that’s where Post Sticker’s interactive Smart Apps have landed. We had this great opportunity to design a Smart App that would act in favour of the new Effaclar K (+) 8-hrs lasting fluid acne gel for daily care to refine pores and transform skin texture. That’s right, we’re recently a lot into cosmetics.

We have developed a Smart App that would not only acquire bare leads by inviting users to become testers, but also help the brand build their community. It all started with an invitation to an open-text contest where people were asked to tell why they need the new cosmetics series. Once proved they really want it, we have asked them to fill in the necessary detailed personal data and join the La Roche-Posay club, without even going out of Facebook News Feed! Couldn’t be more comfortable, for everybody!

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