If it’s Rally then it’s got to be fast! Volkswagen time-challenged their fans in News Feed with a quiz.

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The Smart Ad choice for Volkswagen’s latest interaction was pretty straight forward. There were a few factors we had to take into account but nonetheless we knew how it’s going to end. The whole interaction comprised of their latest WRC campaign and a sleek attention-grabbing content. We went for the Time-challenge quiz obviously, combined with an Open-text contest. Got the Smart add designed in a nice, modern manner, and set the timer for each question! It had got to be fast if it was about the WRC Champ! After a series of questions that users had to ask in a limited time, users were presented with an Open-Text question. The most creative ones were awarded with a Rally Pass straight from Volkswagen! Zoooom below…


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