It’s good to know your clients… Tesco goes for a full length personality test!


To promote the new offer of online shopping and delivery service, Tesco has created a personality test to profile buyers in a fun way. Answering a series of light hearted questions would classify user as Lazy buyer, Shopping addict, In-Store Roadrunner, or Insane Searcher – every group would definitely use convenient internet shopping to… buy themselves some time! The test was one of the longest along with Wizzair – 10 questions and four possible results. Plus, of course, a click through encouragement at the end.

Flow tesco ENG

What kind of brand are you? The results say that you are an interactive social media promotions performer. What a coincidence! Given that, is the place to contact!

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