David Rudisha, an athlete from Kenia has got involved in the social campaign oriented on proper nutrition among kids in Kenia. Educating society about good diet is certainly an important matter. As Rudisha says “together we can give our children the chance to be great. let’s grow great kids, and give all our children a good start to greatness!”
The app is a perfect example of gathering leads for newsletter distribution. Everything in a form of a public post, with high visibility on peoples’ News Feeds due to likes, shares and, of course, boosting. A very simple app with a simple goal of mail collection. It served as a supplement for a bigger campaign held by Unilever with the hashtag of #goodbreakfastchallenge. The app works because it’s simple – visitors who want to take part just type their email address and submit. Without a smart app, people would have to send addresses via private message or be redirected outside of facebook and that would unnecessarily complicate the whole process. Smart apps can be quite complex or very simple – everything according to the needs.
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