Let’s ask people to come up with a new Crunchips taste! Just kidding… let’s finish the joke then, in News Feed.

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Crunchips bets on partying lately and one of the proven party planks are jokes. We wanted to meet the brand’s guideline and have come up with the Smart Ad that allowed their Facebook community to have some good laught at.

We have branded one of our default Smart Ads, namely Open-Text contest. The brand asked their Facebook fans to help them finish a well-known party joke in News Feed. Yet, the best part about the project was that the brand has prepared a whole series of Smart Ads called Joke of the Day, where users were prompted each day to free-flow their creativity and finish some well known bar jokes. The top ideas were awarded with a stack of chips, of course.


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