Lirene organizes a contest, but the winners are not the only ones who benefit from it!


How to gather leads and promote your brand simultaneously? Lirene’s example could be
an example for all marketers. They asked us for a short Post Sticker Smart App, which could help them with organizing a contest for brand’s fans. Firstly, users respond to a question about Vitamin D Pro features – in fact, all favourable options are correct. This lets us perceive
the complexity of their products which contain this ingredient.

The next step is providing a short answer to ‘What would you do if you were the only person
in the whole world to know the secret of a forever young skin?’ question. Write in a creative answer, leave your e-mail address and that’s all – you can wait for a response, refreshing your mailbox every once in a while.

Let’s take a look at the app’s flow. The product placement is done twice, at the beginning and at the end of the whole experience. It is when that positive aspects are the most visible (beneficial influence of the vitamine, and the information about the prize). And of course, the question what to do with gathered leads remains up to the client.


Independently from your motivations, when it comes to innovative ways of promoting your brand, you can always get in touch with us at

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