A global insurance company, Nationale Nederlanden wanted to promote the new formula for a saving accounts oriented on saving for children’s future. The Smart app included three slides with a brief description of the offer and a lead collection for the use in further promotion – contacts to reach out for consultants.
Properly boosted and profiled app placed on Facebook News Feed offers great reach and desired effects. The final screen featured a click through to Nationale Nederlanden page, so visitors could learn something about the offer.
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