Have you ever seen any match of Polish National Volleyball Team? Each of them is a stunning event, when all the fans with their faces painted in white & red react on every move of the ball. The atmosphere is unique, however the Team’s mascot hasn’t got its name so far. That is why PZPS (Polish Volleyball Federation) asked us for not one, but two Smart Apps!
Both Apps were aimed to find a name for their mascot. The first one had selected few propositions from the fans and ended with an open-text question. Best answer allowed
one lucky and creative person to get two tickets to a volleyball tournament.
Another App had a goal to choose one of the five options, previously selected in the contest app. Thanks to embedding the poll into Facebook post, hashtag vote significantly increased
the number of comments and therefore the organic reach. PZPS could think of the name
by themselves, but they wanted their fans to do it. It’s a great way of improving relations with them, hence it’s a good decision, but that’s not the only advantage of this choice.
Successes of domestic volleyball teams made this discipline popular in Poland, but constant promotion was also needed to take the industry into a higher level. PZPS knows how to do it and we are glad to have a possibility to cooperate with them. If you are interested in how we can support your marketing campaign, simply ask us at firstname.lastname@example.org.