The latest Puma’s campaign’s, that goes with a “Play Loud” slogan is based on duality, promoting the two flagship football shoes – Evospeed and Evopower. The idea for a Post Sticker app for that occasion was to combine contest with an opportunity to support favourite players.
The contestant’s task was to choose the player and the shoes that would work better for him. The choice must have been briefly explained in the open text contest accompanied by email collection. The winner screen contained top 5 players at the given moment. The app also encouraged to share one’s choice so it would increase chances of a player to be on the first place. When it comes to sport, showing support might have even be more obligatory than the prizes tempting! So, the reach of the app would grow as follows: Facebook user see the app on the News Feed, takes part in the competition and shares results on his/her own profile so other people can also see it and participate, even if they don’t follow the original fanpage of the organizer.
The app was connected with other parts of campaign with hashtags: #choosetricks, #playloud and #foreverfaster.
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