Fiat wished to animate their Facebook community a bit. Having two approved versions of a future TV commercial is a good opportunity to activate fans and get rid of the dilemma at the same time!
The app we’ve developed was a classic hot/not scenario but expanded on two screens, with two embedded videos. Facebook Fans would open the app just like we open the shared videos and release their opinions by clicking a single ‘vote’ button below. This way of gathering people’s votes is quick from the user’s point of view and allows to bypass the (sometimes long and messy) comment section in searching for the results. Vroom!