There’s always this thing, you end up in a supermarket in front of shelves packed with variety of products and it takes ages to pick the right one! You like the scent, yet not the color and the other way round. On-line shops are bit better off, at least you don’t have to leave your apartment, plus you can filter the offer.
La Petit Marseillais has come up with a great approach. They asked users to answer a series of personality-related questions in Post Sticker Quiz App. In the end, on the basis of given answers, the brand presented an offer adjusted to user’s preferences and encouraged them to click-through to dedicated landing page. Shopping made simple, via Facebook News Feed.