What’s the best promotion of a great product? Hand out a piece of your best and wait for the crowds to break the door! That is exactly what Glenfiddich did. They teamed up with Post Sticker to create a text competition, adorned with email and receipt number collection.
For the main prize, the brand has decided to ‘sacrifice’ a bottle of their finest scotch: Glenfiddich The Original, single malt, of course. Now, that’s a real deal for whisky lovers! The only requirement to take part in the competition was having bought a Glenfidditch whisky and having kept the receipt. A sip of scotch on rocks might also have been helpful in answering the Text Contest question: What is the taste of time? Pretty neat, right?
Any ideas for a “purchase to join” competition? Brief us at firstname.lastname@example.org, we will find the perfect scenario!