Keeping an eye on customers’ opinions is essential to remain at the top of any branch on the market. Nowadays consulting companies make huge money on research and infinite number
of rapports about social preferences. Using such complexed services gives some competitive advantage, however receiving feedback online, directly from fans is easier and decisively cheaper.
Wawel, a producer of chocolate and sweets, launched a survey Smart App that gathers opinions about customers’ approach to cocoa. Doing it through brand’s Facebook page has one, irreplaceable advantage – it reaches their most loyal customers primarily. Thanks to that, Wawel knows how to adjust their marketing strategy and which direction of product development guarantees hitting tastes of brand’s core customers.
Additionally, when people are asked about their opinions, their engagement increases.
If you are interested in making your social media campaign effective, searching for coverage
or looking for some innovative way to beat Social Media boredom – write to us at firstname.lastname@example.org.