The history of automotive industry is so rich and complex that we could run a separate blog about that, but this time it’s worth to take into consideration one short anecdote. When the first Mini Coopers left the factories, company’s owners weren’t interested to remodel them and focus on Formula 1 races. Instead, the company took part in most of rallies which barely required mechanical changes in their usual cars. Such an approach let the company use the best racing mechanisms in common vehicles and produce powerful cars in mass. Over sixty years
of improvements resulted in great reputation of the British brand.
Nowadays MINI can spread the word about its quality and prove it easily. A short ride is enough to feel like a rally driver and fall in love with this small, yet powerful car. That’s why the brand
of British origin decided to invite its beloved fans to give MINI JCW a try, since it is a sports car that matches both streets and racetracks. As every marketing action is targeted at potential customers, the brand wanted to select those who are really interested in MINI cars. A good score in the short quiz about company’s specifics and creative response to an open question gave a possibility to receive an invitation to an exclusive ride!
If you are interested or simply want to know more about Post Sticker Smart Apps, just write
to us at: firstname.lastname@example.org. Our creative team can prepare a free visualization of an app prepared especially for your brand (for the discounted price of 0$/€/£), so you can see how it works on your own example!