We are really glad when our Smart Apps reach expectations so well, that client comes back. This time for a TV test with a football star! Grzegorz Krychowiak, one of the main players in the Polish National football team became the face of Samsung during the hot period of Euro 2016.
Since TVs are quite crucial in watching football, the object of promotion was quite obvious. The Smart App was a dualistic A/B quiz. Questions were oriented on communicating the key features of two chosen Samsung TV sets. They were served in the form of two equally cool options, with only one possible choice. Depending on answers, users were presented with Recommended TV sets – regular flatscreen of a curved one. Of course, the final screen included also a click through for the interested.
What people non’t do #foremotions