The latest Social Media promotion of the famous Polish fizzy-filled candy was oriented on finding the right ambassadors for the brand. Where else would a company search for representatives if not within its own fans!
The, let’s say ‘recruitment’ was combined with a competition with special gift sets. Main task for the candidates was to describe the candidacy in a creative way, so the future ambassador would be hilarious enough. To boost the rivalry within competitors, the custom Smart App for that occasion included an option of uploading a photo and… asked for a link to one’s Instagram profile. An ambassador must represent, right? This Smart App is an example of a quite unusual lead collection – no Email address this time! Instagram profile is enough to get in touch. Besides, results can still be done the old school way: On an info graphic, what is important is that all the data is safe in one place.